Too much talking and too little listening is a typical practice of too many sales executives. Common sense suggests that having two ears and one mouth is a clear indication that they should be used in that proportion—particularly in professional selling. But then again, common sense just isn’t so common, is it?

“An entertaining and easy read, this book is filled with valuable advice for anyone who seeks to engage in more positive and fulfilling interactions with others. While it was written as a tool for sales professionals, we are all constantly selling ourselves. Throughout the book, the author provides entertaining examples of real-life situations that illustrate the power of simply listening to others.”