Conquering Complacency Concepts Presented with Jersey Sarcasm & Italian Passion

di-home-7-small-240x162After two decades in sales and sales management, Diane followed her entrepreneurial instincts and established Training Classics in 1989 as a sales refinement company committed to presenting integrity based techniques. She has impacted countless sales professionals around the country through her high energy skills enhancement seminars.

As a result of her positive influence and numerous keynote requests, Diane broadened her focus outside the preverbal sales training box and diversified her company doing business as: the Keynote Effect. Diane’s philosophies for success have been published in over 60 US magazines & online as well as in her first book co-authored with renowned motivational speaker Brian Tracy, entitled Pushing To The Front.

Increase Sales

A focus on key concepts that emphasis working smarter- not just harder! The results are increased incremental revenue & enhanced account retention.  For Sales Professionals…it’s all about the results!

Enhance Acountability

The fall from taking action is much less painful than the danger of inactivity. Success is a resultof standing on principle, walking in confidence, running on adrenaline and being accountable!

Accomplish Goals

Just as a well-balanced diet and exercise can reduce health risks…there are behaviors that increase confidence & commitment resulting in personal and professional accomplishment. 

  • “…a 200% increase in sales in the 1st quarter and the only thing we did differently was to invest in sales training with Diane Ciotta to kick-off the year. Now that’s R.O.I.!!”

    Gretchen Cooke
    Parenting Publications of America
  • “Our December numbers were $40k over goal and we can only attribute it to the sales training we did with Training Classics in July & October.”

    Terry Lodewegen
    Journal Community Publishing Group
  • I thought I was good at sales, but have listened to myself this week not go for the close, or shrink back from a budget conversation…WOW!

    Multi-Media Specialist
  • …the most beneficial sales training for my reps that I have seen in years! …fantastic-refreshing-practical tips that are proven to work.

    Shane Goodman
    President & Publisher, Cityview, Des Moines, IA

The Services

Sales Training

For 24 years Di’s sales refinement workshops have placed an emphasis on maximizing the skills, attitudes and activities of sales professionals to their fullest potential, with a specialty in the Advertising Industry.

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Keynote Speaking

Di’s empowering words are perfect for any audience that would respond to being challenged to identify personal and/or professional desires and benefit from being encouraged to pursue them.

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Learn more about how Di can help your organization.

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