…and I vowed that I would never sell another thing based on my needs – but rather only on the needs of my clients!

di-home-7-small-240x162After two decades in sales and sales management, Diane followed her entrepreneurial instincts and established Training Classics in 1989 as a sales refinement company committed to presenting integrity based techniques. She has impacted countless sales professionals around the country through her high energy skills enhancement seminars.

As a result of her positive influence and numerous keynote requests, Diane broadened her focus outside the preverbal sales training box and diversified her company doing business as: the Keynote Effect. Diane’s philosophies for success have been published in over 60 US magazines & online as well as in her first book co-authored with renowned motivational speaker Brian Tracy, entitled Pushing To The Front.

Increase Sales

A focus on key concepts that emphasis working smarter- not just harder! The results are increased incremental revenue & enhanced account retention.  For Sales Professionals…it’s all about the results!

Enhance Acountability

The fall from taking action is much less painful than the danger of inactivity. Success is a resultof standing on principle, walking in confidence, running on adrenaline and being accountable!

Accomplish Goals

Just as a well-balanced diet and exercise can reduce health risks…there are behaviors that increase confidence & commitment resulting in personal and professional accomplishment. 

  • “…a 200% increase in sales in the 1st quarter and the only thing we did differently was to invest in sales training with Diane Ciotta to kick-off the year. Now that’s R.O.I.!!”

    Gretchen Cooke
    Parenting Publications of America
  • “Our December numbers were $40k over goal and we can only attribute it to the sales training we did with Training Classics in July & October.”

    Terry Lodewegen
    Journal Community Publishing Group
  • “I thought I was good at sales, but have listened to myself this week not go for the close, or shrink back from a budget conversation…WOW!”

    Multi-Media Specialist
  • “…the most beneficial sales training for my reps that I have seen in years! …fantastic-refreshing-practical tips that are proven to work.”

    Shane Goodman
    President & Publisher, Cityview, Des Moines, IA
  • “Thank you for delivering the keynote & training sessions at our Fall Conference. Our members always learn a lot from you & enjoy the way you keep your sessions from getting dull!”

    Dick Clovin
    Executive Director- Midwest Free Community Papers; Iowa City, IA
  • “I have learned so much from working with Di, and she’s given me understanding, skills and confidence that I just did not have before. I feel much better equipped to deal with the challenges, and I’m becoming more excited about selling, as opposed to anxious!”

    Susan Wynn
    Sales Representative - Straus News; Manhattan, NY

The Services

Sales Training

For 24 years Di’s sales refinement workshops have placed an emphasis on maximizing the skills, attitudes and activities of sales professionals to their fullest potential, with a specialty in the Advertising Industry.

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Keynote Speaking

Di’s empowering words are perfect for any audience that would respond to being challenged to identify personal and/or professional desires and benefit from being encouraged to pursue them.

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Learn more about how Di can help your organization.

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