…and I vowed that I would never sell another thing based on my needs – but rather only on the needs of my clients!
After two decades in sales and sales management, Diane followed her entrepreneurial instincts and established Training Classics in 1989 as a sales refinement company committed to presenting integrity based techniques. She has impacted countless sales professionals around the country through her high energy skills enhancement seminars.
As a result of her positive influence and numerous keynote requests, Diane broadened her focus outside the preverbal sales training box and diversified her company doing business as: the Keynote Effect. Diane’s philosophies for success have been published in over 60 US magazines & online as well as in her first book co-authored with renowned motivational speaker Brian Tracy, entitled Pushing To The Front.
“…a 200% increase in sales in the 1st quarter and the only thing we did differently was to invest in sales training with Diane Ciotta to kick-off the year. Now that’s R.O.I.!!”Gretchen Cooke
Parenting Publications of America
“Our December numbers were $40k over goal and we can only attribute it to the sales training we did with Training Classics in July & October.”Terry Lodewegen
Journal Community Publishing Group
“I thought I was good at sales, but have listened to myself this week not go for the close, or shrink back from a budget conversation…WOW!”Judith
“…the most beneficial sales training for my reps that I have seen in years! …fantastic-refreshing-practical tips that are proven to work.”Shane Goodman
President & Publisher, Cityview, Des Moines, IA
“Thank you for delivering the keynote & training sessions at our Fall Conference. Our members always learn a lot from you & enjoy the way you keep your sessions from getting dull!”Dick Clovin
Executive Director- Midwest Free Community Papers; Iowa City, IA
“I have learned so much from working with Di, and she’s given me understanding, skills and confidence that I just did not have before. I feel much better equipped to deal with the challenges, and I’m becoming more excited about selling, as opposed to anxious!”Susan Wynn
Sales Representative - Straus News; Manhattan, NY